Experience Iwate’s Greatest Charm

A visit to this northern prefecture will lead you to new experiences



  • Experience the most authentic "urushi" Japanese lacquerware
  • Spend a night at local onsen Ryokan at Kindaichi Onsen Village
  • Make your own earthenware and experience a craft workshop in a World Heritage Site


What is Iwate’s greatest charm? That was the question I posed to our Okami-san (Japanese-inn manager) on the first night. Her answer? Its people. Iwate people, she explained, are brought up in the cold climate of the north and can seem quiet or even rough to outsiders—but just below the surface were people warmer than any others, ready to help each other (and feed each other near to bursting).

Quiet yet warm. That’s what any visitor can expect of Iwate Prefecture. 

Unfortunately, Iwate is sometimes overlooked by visitors in Japan. Most first-timers will stay in Osaka, Kyoto, or Tokyo, and return travelers pass over Iwate for flights to Okinawa or Hokkaido. There’s no doubt that those destinations can be more convenient—however, a trip to Iwate will show you a side of the culture and people rarely seen at “hot” travel destinations.

Iwate is authentic Japanese people living their lives and inviting you to become a part of the experience.

A visit to Iwate is filled with Japanese culture steeped in a rich history. From early establishments of Jomon-period people to local tales of yokai (Japanese spirits) and even handmade crafts using local products, Iwate culture is both fascinating and immersive.

No matter what you decide to do in Iwate; where you decide to go; and whoever (or whatever) you chance upon meeting, we’re sure that you’ll discover for yourself just how warm Iwate can be.


Tour Itinerary:

Day 1
12:00 Meet your English-speaking guide at Ichinohe Station and this is where your amazing tour starts!
12:30 For lunch, enjoy Iwate's local Japanese food at Kashiwa Restaurant - Iwate
13:30 After a sumptuous lunch, a taxi will take you to the Joboji Museum of History and Folklore
14:00 Immerse in history and culture at the museum
15:00 Visit Tekiseisha Showroom & Workshop with lackered strap-making experience
17:00 Transfer to Kindaichi Onsen Village for your overnight at Senyoukan ryokan (or similar), with breakfast & dinner

Day 2:

After a good night's rest, enjoy your breakfast at the ryokan, and then get ready to explore more of Iwate!

9:00 Meet with your tour guide at the ryokan then stroll around Kindaiichi Onsen and also visit Kintaichionsen Yakushi Shrine
10:00 Transfer by taxi to Goshono
10:30 Explore one of the World's Heritage Sites - Jomon Goshono Museum, Park and Site

12:00 Take your lunch At Urara-tei (paid on the spot) and then head on to the next activity

13:30 Attend a 90-minute Earthenware Workshop (Open Fire Course) and experience creating your own craft using clay found at the actual ruins designated as World Heritage Site, which will be delivered to you once it is dry. After this, take one last stroll around.
15:30 Transfer to Nihohe Station by taxi and this is where your experience of Iwate's charm ends

Important information

Included in price

  • English-speaking guide
  • Guide fees and expenses
  • Lunch on Day 1
  • Accommodation in local onsen ryokan for 1 night
  • Transportation fees as indicated in the itinerary
  • Admission fees and activities included in the itinerary

Not included

  • Transportation expenses to the meeting point and from the endpoint
  • Personal expenses for souvenirs, etc.
  • Travel insurance
  • Other fees and expenses not included in the itinerary
  • Lunch on Day 2

Price of this tour:

  • 140,000 JPY for 2 persons

Other important information:

  • This tour runs all year round except on Sundays, Tuesdays (or the next day if it falls on a national holiday), and year-end holidays.
  • Please check the availability of the tour on your chosen dates.

Cancellation policy:

  • 7 days prior to the day of your trip – 30%
  • 3 days prior – 50%
  • 2 days prior - 100%
  • No-show – 100%

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